BRANDING
VISUAL IDENTITY / ART DIRECTION / LOGO DESIGN / LAYOUT / STORYTELLING
Inspired by the smart sustainability and community, the graphic design and visual identity for this neighborhood embodies a harmonious blend of environmental consciousness, modernity, and urban living.
ABOUT
The aim for this project was to create a visual identity and graphic design for Sege Park, a residential area in Malmö with innovative solutions to reduce climate impact. The project is based of a school project.
Through smart sustainability features such as cultivation and co-ownership, the area attracts environmentally conscious individuals who value sustainability, community, and proximity to nature, combined with urban living and modern architecture.
PROCESS AND DESIGN
The logo is a symbolic representation of the neighborhood's commitment to sustainability and community. It features a embedded graphic symbol that symbolize a house. The use of green tones conveys a connection to nature, while clean lines and modern typography reflect the contemporary aspect of the neighborhood. The typography chosen for the visual identity is modern and sleek, reflecting the contemporary architecture of the neighborhood. Clean and legible sans-serif fonts are used.
SOFTWARE
Adobe Photoshop, Adobe Indesign, Adobe Illustrator
